Fifth Fiddle Shop

Overview

Fifth is a fictional fiddle shop located in Nashville, TN that I fabricated myself to brand for my senior thesis at Auburn University. The brand included a stationery suite, merchandising, advertising, packaging, responsive web, a publication that teaches a beginner fiddle lesson, and a phone app that supplements the publication. The logotype became the basis of this whole brand which is inspired by the f-holes on the fiddle. All of this started from my personal hobby of playing bluegrass fiddle, and it was so rewarding to complete this project.